Communication is simple. At its simplest, it’s the art of..
..getting the right information to the right people at the right time in the right format via the right channel.
There are five distinct factors involved:
From advertising campaigns to job interviews or brochures to newspaper TV listings, it’s all the same: someone needs to get a message across to someone else.
Could be your staff, your clients, your mum and dad. Whoever needs to be given the message, as long as the message is relevant.
Timing is simply picking the best moment to pass on the message.
Think about who you’re passing the message onto and then ask yourself what the best way is to tell them. An email or a letter? Or maybe a short video or radio ad?
Face to face or over the phone? Can it be done online? The channel is what delivers the message.
Yeah, you can break each one down and more detail. And I’m sure some people, consultants especially, would love to make it more complicated. But why?
When we communicate with each other, all we want to do is pass on a message to someone else at the right time and in a way that’s understandable.
How hard can that be?
Filed under Communication